TekSavvy Characters ad campaign

The Sandman Will Keep You Awake - The Loop

01:40

TekSavvy is an independent Canadian Internet Service Provider. In August of 2012, they rolled out an ad campaign featuring a slate of fictional characters as the face of the company. Unfortunately, several of these characters draw heavily on sexist or racist stereotypes.

Images

Contrast the awkward, nerdy white guy, "Gene Yus":

Teksavvy-betty-behave.png
Teksavvy-fite-bak.png
Teksavvy-gene-yus.png

List of all six characters:

Teksavvy-chars-twitter.png


References

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