Geek Feminism Wiki

TekSavvy is an independent Canadian Internet Service Provider. In August of 2012, they rolled out an ad campaign featuring a slate of fictional characters as the face of the company. Unfortunately, several of these characters draw heavily on sexist or racist stereotypes.

Images

Teksavvy-betty-behave.png Teksavvy-fite-bak.png

Contrast the awkward, nerdy white guy, "Gene Yus": Teksavvy-gene-yus.png

List of all six characters: Teksavvy-chars-twitter.png


References