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Protected "Promotion to women": Excessive vandalism ([edit=autoconfirmed] (expires 06:24, March 26, 2018 (UTC)) [move=autoconfirmed] (expires 06:24, March 26, 2018 (UTC)))
m (Protected "Promotion to women": Excessive vandalism ([edit=autoconfirmed] (expires 06:24, March 26, 2018 (UTC)) [move=autoconfirmed] (expires 06:24, March 26, 2018 (UTC)))) |
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*If you are using models or images of people include women models/silhouettes/drawings etc.
*If you are using spokespeople, some of them should be women.
*If there are women associated with your cause or event, ask some of them to lead or help with promotion.
*If you are promoting a community or an event, have clear [[diversity statement]]s, and stick to them, together with clear policy about what happens in the event of discrimination or harassment.
*When selling/giving clothing,
== Mistakes ==
Avoid these:
* Assuming that if
* Assuming that everyone who enters their gender as male online identifies as a man. Some women find online advertisements aimed at women tiresome or offensive and avoid this by entering demographic information that is likely to get them better advertisement. In venues where gender settings are visible to other users, appearing as male may help women avoid certain kinds of harassment.
* General segmentation into "people" and "women", for example, people who like a wide variety of colours and fun functioning quality products and can listen to and evaluate nuanced arguments versus women, who will buy/believe anything that's pink.
* Constantly portraying your core market/constituency/users as men.▼
* Using sexual or aggressive imagery to appeal to men and health, caring or beauty imagery to appeal to women: we do see each other's campaigns.▼
* Referring to the partner(s) of your core market as if they must be women, and especially as if they must be a nag, bore or mother figure.▼
* Treating women as if they only get involved in things or buy things because of other people, ie, treating them as a carer for their family.▼
* [[Tokenism]]: your campaign or promotion should avoid having many many images or voices of men, and only one or two women
* [[Sexist advertising]]:
* [[Sexist advertising]]: your campaign or promotion should avoid only having extremely conventionally attractive women, especially if this is not true of men or their images which you use.▼
▲** Constantly portraying your core market/constituency/users as men.
* [[So simple, your mother could do it]]: don't segment into "cluey women" and "women who have had children". ''Most'' women have children at some point, and if they don't they usually have women friends who do. Likewise, don't segment into "cluey women" and "women over the age of [60/50/40/sometimes even 30]". Most influential women (like influential men) are older.▼
▲** Using sexual or aggressive imagery to appeal to men and health, caring or beauty imagery to appeal to women: we do see each other's campaigns.
* Assuming that being sexually interested in men is gay. It's not: it's a gay or bi/pansexual trait in men, or a straight or bi/pansexual trait in women! (Some non-gay-specific campaigns really do include attractive men and then use language that suggests that they've done this ''entirely'' because they realise some of their target market are gay men.)▼
▲** Referring to the partner(s) of your core market as if they must be women, and especially as if they must be a nag, bore or mother figure.
▲** Treating women as if they only get involved in things or buy things because of other people, ie, treating them as a carer for their family.
▲**
*** Having your extremely conventionally attractive women product models only using exaggeratedly sexualized or "cheesecake" stylized poses when demonstrating the product, rather than more natural poses.
*** Having your extremely conventionally attractive women product models all wearing clothing that would be impractical for the job they are ostensibly performing. For example, a network engineer wrangling cables might be more likely to wear sturdy shoes or boots than stiletto heels.
▲** [[So simple, your mother could do it]]:
▲** Assuming that being sexually interested in men is gay. It's not: it's a gay or bi/pansexual trait in men, or a straight or bi/pansexual trait in women! (Some non-gay-specific campaigns really do include attractive men and then use language that suggests that they've done this ''entirely'' because they realise some of their target market are gay men.)
== See also ==
* [[Recruiting women]]
* [[Women-friendly events]]
* [[Women-friendly forums]]
[[Category:Resources]]
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