In July 2009 an advert for Nintendo Gameboy featured a woman tied to a bed, while someone else plays tetris on a gameboy. The imagery was mature/sexual in nature.
The UK Advertising Standards Authority recieved several complaints saying the woman looked terrified and held against her will
Nintendo was asked by the ASA to remove the ads from future issues, and described the image of the restrained woman was “subjugated and humiliated”.